If you want to measure website performance, one of your more valuable tools is Google Analytics. There, you can measure traffic, its source, and what people do once they click through to your site. Each of Google Analytic’s metrics provides you with valuable information. Today, we are going to take a look at your website’s […]
Designing a service business website presents some unique challenges. Getting one to rank on Google requires advanced planning and a pretty thorough understanding of how local SEO works. Convincing prospects to click on your website is an even bigger hurdle. We consider ourselves experts on service business websites. After all, we ARE a service business, and […]
The ultimate purpose of every website is conversion. Conversions can sometimes be a sale, but in most cases, they occur when you collect a lead. Proper website structure points all your visitors to one place, your contact form. However, that old adage applies. “You can lead a horse to water but you can’t make him drink.” Getting your prospect to […]
